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11 Reasons Why Your Website Is Slow and How to Fix It

It happens to company owners, bloggers, hobby website developers, and everyone else who maintains a website on a regular basis. Visitors to your site, whether it’s an online store, a blog, or a social networking platform, may be asking why it takes so long to load.

What Causes Slow Website Loading and How to Fix It

The success of your website is determined by the speed with which it loads. It plays an important influence in the conversion rate and the exposure of your website. As a result, improving the performance of your website is critical, however it may require some effort.

Fortunately, there are numerous readily available speed tests. Even though there are a variety of reasons why your site may be slow, the most of them may be resolved for free. Unfortunately, sluggish website speed is almost always a prescription for disaster.

It’s annoying for both you and your site’s visitors. Each year, slow-loading websites lose at least 2.6 billion dollars in sales. As a result, we’ll look at some of the most prevalent reasons why your site is slow, as well as some alternative fixes you can use to start seeing results in your business.

1. Using pictures that aren’t optimised for your website

Large file sizes with no tags, descriptions, or names are deemed unoptimized, and they may cause your website to slow down.Images created using applications like Photoshop are well-known for being big files. Even if the photographs are of high quality, they might cause your website to load slowly since they contain a lot of information.

Goggle, on the other hand, is unable to perceive pictures. As a result, they normally just read alternative tags, which allows you to include a brief explanation of the image, but without the description, the image will be lost.Google won’t be able to tell what your photographs are.

How to fix it

You will need to optimise the photos on your website in order to make it as quick as possible. You should begin by compressing the photos before optimising them.

When resizing photos, keep the aspect ratio in mind. As a result, if you resize the height, you must also resize the width; otherwise, the image quality will be distorted.

Look for a picture editing programme that allows you to maintain the right aspect ratio. Because declaring the image size in the website’s code will not optimise your photographs, it will be necessary to adjust the size of the real images.

Before inserting the code, it’s a good idea to resize the image. In addition, the file type is important for scaling the image.PNGs, for example, are useful when working with pictures that require some transparency or when a highly detailed image is required. However, you should be aware that PNG files are bigger and take longer to load.

Because you want a standard file format that will load rapidly, JPGs are the way to go. JPGs load quickly because of their reduced file sizes. As a result, your site will load more quickly for your visitors, especially on mobile devices.

2. There’s too much flash material.

Flash is a fantastic tool for adding interaction to your website, but it may also cause it to load slowly. Because Flash content is made up of large, heavy files, websites load slowly.

As a result, lowering the size of the flash files or eliminating them entirely will dramatically enhance the performance of your site. You may also explore for HTML5 alternatives to replace your old flash content.

How to fix it

Find HTML5 substitutes to lower the size of HTML files or delete them entirely.

3. The website has a lot of visitors.

Another reason why websites get sluggish is because of high traffic. Despite the fact that information travels at a breakneck pace, it can only handle a certain amount of users before slowing down. The amount of visits a website can accommodate at any given moment is determined by its bandwidth.

The amount of technical data that an internet connection can process at any given moment is referred to as bandwidth. A big bandwidth will be able to manage more data and, as a result, more visitors.

The Mbps, which stands for megabits per second, is the same case. It allows you to see how much data is transported per second through your internet connection.

How to fix it

It’s vital to have a lot of traffic, and you should embrace it.However, by boosting your bandwidth, you will need to find a way to maintain your site loading faster.

That may be accomplished by contacting your website’s host and requesting a better plan with some increments. It’s also simple to do if you upgrade to a fast WordPress hosting package.

4. Your website has an excessive number of advertisements.

Ads, like videos and graphics, will play a large role on your site and might cause it to load slowly. If you allow third parties to market your website, they may cause it to load slowly.

The advertising will lengthen the time it takes for your website to load and will continue to frustrate your visitors. Visitors to your site may abandon it due to advertisements or slow loading times.

How to fix it

If your visitors are leaving your site because it takes too long to load, you should reduce the load time; else, you risk losing important clients who are worth more than the ads.

Furthermore, if advertising are your major source of revenue, having so many on your site may result in a loss of revenue. If the site takes too long to load, visitors may believe they were waiting for advertising rather than content, and they will leave frustrated.

As a result, it’s ideal to keep your website’s ad count to no more than two. This will not significantly slow down your site and will aid in the retention of your visitors.

5. There are a lot of social sharing buttons.

It’s ideal to allow you and your users to quickly share content on social media, but having so many sharing buttons might slow down the load speed.

You’ll need to add these buttons to your site’s plugins in order for them to operate. You’ll also have to get information from the social networking site where they’re used.As a result, you should be aware that having a button for each social platform may cause your site to load slowly.

How to fix it

If you know that your material will not be shared, you should remove the share buttons. Reduce the amount of share buttons on the page as well.

It’s preferable if you stick to high-value sites like Facebook and Twitter and avoid overcrowding your site.It will also prevent your page from having to load data from other websites.

6. A lack of a content distribution network (CDN)

Your website’s slowness might be due to your failure to employ a content delivery network. To serve your website’s users, content delivery networks contain several servers located throughout the globe.

If you utilise a CDN with your website server, the user will be able to access to your site much faster. The content delivery network shortens the distance between the user and the website server.

Because the distance between the user and the website server is short, the webpage loads quickly. A content delivery network (CDN) accelerates communication between your browser and the website server; without one, you may have to wait a little longer for your browser to open.

How to fix it

Implement a content delivery network to repair a sluggish website.

7. A page with too many elements

The size of your page is determined by the movies, photos, scripts, and other items you have. If you have a lot of components on a page, it will take a long time to load. Your website will be rather sluggish if all of the pages load slowly.

How to fix it

Lower the number and size of components per page to solve this problem, which will reduce the load on your website. To get the desired results, use fewer photos, videos, and other materials.

Consider doing a heat map test on your website to see what your visitors are clicking and looking at.The heat map test will tell you whether your website has too much material. Remove any movies, photos, or other assets that have had no views.

8. Web hosting that is inefficient

To put your website online, you’ll need a hosting service. A web server provides you with space on which to build your website. As a result, your website is hosted on its server.

When a person visits your website using a browser, the web host utilises its server to serve the user.Web hosting services vary in price; a low-cost hosting provider may load slowly, causing you to lose consumers.

How to fix it

Paying for a reputable web host will cost you extra, but you will have piece of mind knowing that your website is easily accessible and that loading times are reduced to seconds.

Keep in mind that bad hosting and a sluggish website might cost you consumers. In order to prevent losing clients,Always put extra money into a hosting service that assures a fast loading time for your users.

Furthermore, you can obtain VPS Windows since it is a low-cost option that lets you to construct and run complicated websites. You may also store large amounts of data and feed it to a variety of services. It’s appropriate for your business if you’re not sure how much traffic you’ll get.

9. Implementing caching methods incorrectly

Caching is a memory management method that allows you to save frequently used items in cached memory. Engage in the caching procedure to increase the performance and efficiency of your website.

You must be missing out if you aren’t using caching.Because requests for this data are received straight to the point, the data in cached memory is simply accessed. If you use server and browser caching, the speed of your website will dramatically increase.

How to fix it

Caching is a little complicated, but it can always be done properly and without causing any other problems. You may also hire a professional to do the caching for you.

10. Time is Limited

Your website takes a long time to load due to a variety of causes. To ensure that your website loads quickly, you must follow a number of actions. It implies that a significant amount of time is necessary, even if you are otherwise occupied.

You may not have enough time to improve your website as a business owner. Hire a professional to clean up the mess for you, and you’ll have a fast-loading website in no time.

How to fix it

The simplest way to have a fast-loading website is to hire an expert. Experts have the expertise, time, and resources to guarantee that your website is easily accessible at all times. They also provide you recommendations on how to improve the performance of your website.

11. Code is Unclean

Unclean coding is another reason of website slowness. If your website includes inline styling, excessive white spaces, empty new lines, and irrelevant comments, the style sheet grows in size, slowing down the loading of your website.

How to fix it

Minifying is the process of reducing the file size and compressing the code to enhance the loading speed of your website. If you don’t know how to minify, you may use a variety of internet tools to clean and minify your CSS files. You can also seek advice from IT professionals.


The loading speed of a website is affected by a number of things. High traffic, too much flash content, frequent advertising, cumbersome coding, and unoptimized pictures are some of these issues. It’s difficult to figure out what’s causing your website to load slowly.

You should make every attempt to identify and fix the problem’s fundamental cause, no matter how difficult it may appear.Customers will be drawn in by the fast loading speed, which will improve your monthly revenue.

You may also seek for a competent support staff to assist you in increasing your website’s loading speed and permanently resolving your issue

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